Ownpath is an Indian platform that serves a dual purpose in the Design Industry:
<aside>
🧑🏫
Educational platform
</aside>
- Offers the 6-12 months Product Design Fellowship program
- Focuses on up-skilling designers through:
- Mentorship
- Real-world projects
- Collaboration with companies
<aside>
👫
Talent marketplace
</aside>
- Connects businesses with top design talent
- Provides flexible hiring solutions
- Allows companies to test designers on a contract basis before full-time commitments
This unique positioning enables ownpath to bridge the gap between design education and industry needs in India.
Discovery and research for overseas market expansion 🌎 - internship overview
<aside>
👩💻
Role: Product Development Intern
</aside>
<aside>
✅
Project Focus: Discovery and research for overseas market expansion
</aside>
<aside>
📑
Internship outcome: Provide ownpath with a clear direction for tailoring their Product Design Fellowship program to interested designers overseas.
</aside>
Work Scope:
-
Primary research:
- Organise discovery calls with overseas applicants across different time zones
- Understand the value proposition of ownpath's current program
- Create adaptation plans for applicants from other nationalities
-
Secondary research:
- Analyse competitor course providers
- Assess price sensitivity among potential applicants
- Investigate preferred learning formats:
- Synchronous vs. asynchronous
- Group vs. individual learning
- Recorded vs. live sessions
- Identify preferred subject matter and topics of interest
- Understand desired outcomes from the program
What’s ownpath Fellowship current perceived value?
Positive Aspects:
<aside>
📢 Product Structure and Delivery
</aside>
- Fellows appreciated the overall concept of the curriculum finding it benefiting for up-skilling.
- The industry projects were of high quality, providing practical experience relevant to real-world scenarios.
- Fellows found one-on-one mentorship sessions particularly motivating and valuable.